If you do not have a promo video, the feature graphic will not be displayed on your listing.īut don’t think you shouldn’t pay attention to it though. If you do have a promo video this makes it one of the most important creative assets of your listing, right along with your app icon and even more critical than your screenshots. And if you added a YouTube promo video to your app store listing, there is a Play button overlaid on top of it that allow visitors to watch your video. For everybody.īut since the Google Play Store redesign, the feature graphic is now displayed before your screenshots. So it was at the very top of the Google Play Store listing. What is the feature graphic and why it is important?īecause you might read posts that still talk about how and where the feature graphic was displayed before, let’s quickly address this. To publish your app, the Google Play feature graphic is actually required even if you don’t have a promo video because Google wants to have it in case they decide to feature you. And that’s especially true if you have a promo video on your Google Play Store listing. Like the App Preview Poster Frame (for iOS App Store videos), the way the Google Play Store feature graphic is displayed on a listing has been evolving.Įven now, the feature graphic remains a very important App Store Optimization asset.
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